Sidecar Reimagines The Humble Phone Call

The quick rise of smartphones over the last few years definitely changed the way we use our mobile phones, but one aspect that never changed much - and maybe even took a step backwards - is the humble phone call. Sidecar, which is launching out of beta today, wants to change this and re-invent what a call should look like in the 21st century. As Sidecar co-founder and CEO Rob Williams told me last week, a lot of innovation has happened on data, but voice calls have basically remained unchanged. They are siloed and remain separate from the rest of the smartphone experience. With Sidecar, Williams and his team want to introduce new ways to "think outside of the phone icon."

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