A proven concept that helped many of the websites conducting their businesses in the internet is search engine optimization. This concept therefore is very popular to those wishing to sell their products or services online, and many professionals are jumping on the SEO bandwagon in providing these businesses the means to have favorable positions with the search engines. Although most of these so-called SEO services are legitimate and effective, a select number of scammers are likewise posing as search engine specialists online. It is a known fact that every niche in the web has its own gallery of rogues waiting in the wings to pounce on the uninitiated, and the field of SEO is no exception. These characters employ a variety of exploitative ways to milk money from inexperienced website owners, and most of these scams are founded upon the victims? lack of knowledge in the concept. The internet is teeming with false testimonials and hype from seemingly satisfied customers. The biggest SEO scam out there is the one that claims its client websites get included in first page results for every Google search made. This is every bit impossible since there is no exact process known that predicts the behavior of the Google algorithm. Of course, for the promise to be valid requires a loophole. If a prudent person takes the time to read the fine print, usually he or she will find outrageous and improbable conditions for the promise to be kept. In the case of the given SEO scam, this might mean an outrageous and improbable keyword or term that nobody, your website included, would ever dream of using. To place first page for these keywords is only natural since there is nobody else to compete with for it. But if your website has no use for those keywords, then the whole exercise is pointless anyway, and costly to boot.
Another scam to look out for is the promise of a guaranteed position in the online advertising niche through a focused SEO campaign. To show signs of the supposed campaign?s success, the scammer would usually rig a number of backlinks to the website in order for them to be listed among a search engine?s sponsored results. As soon as the client pays the consultation fees, the campaign instantly evaporates as well as the sponsored links. Genuine results could have been achieved for more or less the same cost, had the website used Google AdWords.
Lack of knowledge and a gung-ho attitude on the part of website owners are the preferred tools of the crook?s trade. This combination lends meaning to the words being robbed blind. An example can be found in the client who knows that links have SEO value, just not the kind that does. This client can end up paying a scammer for backlinks which the website can do without. Some crooks will simply use unfair SEO practices that can promptly get a website blacklisted in search engines. True, such techniques will improve the website?s ranking. But as soon as the search engine discovers the cheat, the website gets banned and the crook disappears with the money in tow.
A modest amount of common sense would save website owners a lot of grief. If something sounds too good to be true, it typically is. This adage applies even to search engine optimization. Basic understanding of SEO concepts, along with knowing enough not to give in to the temptation of greed will not hurt at all. The humiliation of being cheated, in addition to extensive damage to a website?s reputation and losing money should be adequate deterrents for the owner not to engage in shady SEO campaigns. Should a person call and promise huge success at very little cost to your website, be instantly wary. Always get a second opinion from someone who actually knows SEO, and do not cough up payment before getting results.
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