Don?t Call It A News Reader: Trapit Launches Content Browsing App For The iPad

When you write about different news apps and aggregators, the pitches can start to run together ? "We do real personalization, we find content beyond the articles in your social feed, etc. etc." Now, many of those claims may be true, but often I'm left wondering if all the touted back-end technology really leads to a noticeable improvement in user experience. Well, startup Trapit is launching a new iPad app today, and judging from my whirlwind demo earlier this week, it offers a lot more than just a tweak of what you already find in other apps.

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